Creative Directions – a passion for aesthetics
We create impact by reflecting a brands values and demands, combining them with an idea and our unique understanding of an aesthetic visual language, that will communicate the clients requirements.
From concept and idea to realisation.
What we do:
Advertisement Campaigns | Corporate Design | Logo-Design | Imagefilm | Literature | Naming |
Package Design | Social Media | Visual Merchandising | Webdesign
My work-life started in NYC at R/Greenberg associates, doing film- and title design. Back in Germany 12 years of work experience in major advertisement agencies followed (such as Trust, TBWA, Select, Scholz&Friends, JWT) on clients like Nivea, Basis-ph, Jil Sander, Lancaster, Stern, Schell, Tchibo, Jacobs, Knorr etc. developing print- and TV-campaigns. From Junior Art Director to Creative Director und member of the management board.
14 years of freelance work have broadened my horizons to include Corporate Design, Literature, Webdesign and Packaging.
I spent my first decade of advertising in global network agencies (such as Ammirati Puris Lintas, Scholz & Friends, Planet Communications/TBWA) where I gathered experience on a variety of brands in categories like FMCG, retail and cigarette. Moving on to Singelmann as a management supervisor I got profound insights into the luxury industry, such as Montblanc and Steinway.
Whether employed or freelance, 360° campaign or postcard, my dedication and attention to the detail of each project is always consistent.
We have been working together since 2004.
Since 2011 we operate under the name Creative Directions.